Welcome to Mercury Chains Co
Mercury Chains Co is the contemporary expression of a legacy that began in 1940 with Jagmohan Das & Co., one of North India’s most trusted names in the gold bullion trade. For over eight decades, our family has served as quiet custodians of purity, precision, and trust in precious metals.
What began as a wholesale bullion enterprise supplying high-purity gold to jewellers, investors, and institutions has now evolved with the same integrity and craftsmanship into a more personal offering.
In 2023, we launched Mercury Chains Co, a fine jewellery house specialising in elegant gold chains, bracelets, and timeless ornaments, crafted entirely in-house. By removing intermediaries, we offer our patrons the advantage of refined quality at unmatched value, rooted in our deep knowledge of metal, pricing, and detail.
Each piece is BIS hallmarked and HUID certified, and presented with full documentation to ensure transparency, traceability, and peace of mind.
Whether you are purchasing for beauty, tradition, or investment, our gold is exactly what it promises to be.
About
Our Vision
To become India’s most trusted and transparent jewellery chain brand by offering hallmark-certified, affordable, and high-quality gold and silver bullion and gold ornaments directly from our in-house manufacturing unit to consumers across the nation.
Our Mission
- To maintain transparency in every transaction and ensure each product is HUID-verified and certified.
- To bridge the gap between the manufacturer and end consumer by eliminating middlemen.
- To offer premium gold chains, bracelets, and other jewellery at the most reasonable making charges starting at 3%.
- To expand our presence from Lucknow to various cities across India while delivering PAN India with proper billing and documentation.
- To uphold our legacy and trust built since 1940 under the esteemed trade name Jagmohan Das & Co.
Our Collection
- Stylish lightweight gold jewellery, including chains under ₹20,000 designed for everyday elegance
- Gold bullion and coins, available in 1g to 1kg denominations in both bar and coin forms, with custom weights available on request
With nationwide delivery, secure packaging, and a personalised customer experience, Mercury Chains Co invites you to discover gold as it was meant to be — honest, timeless, and beautifully made.
Support Desk
Phone: +91 9307 745 795
Email: support@mercurychains.co
Data Deletion Instructions
If you would like to request deletion of your data collected via our services (including integrations with apps like WhatsApp Business), please email us at:
Email: support@mercurychains.co
Include your name and registered phone number or email in the message for verification. Your data will be permanently deleted within 7 business days.
Privacy Policy (Application & WhatsApp Communication)
Overview
Mercury Chains Co respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and protect your data when you use our application or contact us via WhatsApp.
Information We Collect
We collect only the minimum information required to operate our application:
- Name
- Phone Number
- Email Address
This information is collected during account creation, verification, order processing, or customer support interactions within the application.
How We Use Your Information
- To create and manage user accounts
- To verify users and communicate important service-related information
- To process orders, bookings, and related transactions
- To provide customer support and respond to inquiries
- To ensure application security and prevent misuse
WhatsApp Communication
We use WhatsApp (via WhatsApp Cloud API provided by Meta) strictly for transactional and service-related communication such as:
- User verification (OTP or confirmation messages)
- Order or booking confirmations
- Order status and service updates
- Customer support responses
We do not store WhatsApp messages, media, or conversation history on our servers. Messages are used only for real-time communication and are not retained. WhatsApp/Meta may independently process message data as per their own privacy policies.
Data Sharing
We do not sell, rent, or share your personal information (Name, Phone Number, Email) with any third-party services for marketing or commercial purposes.
Your data is used strictly for internal application operations.
Data Security
- Passwords are securely stored using encryption and hashing techniques
- Access to user data is restricted to authorized personnel only
- Reasonable technical and organizational measures are in place to protect your data
While we take strong precautions, no digital system can be guaranteed to be 100% secure.
Data Retention
We retain user information only for as long as necessary to provide our services, comply with legal obligations, or resolve disputes. WhatsApp communication data is not retained.
Your Rights
- Request access to the personal information we hold about you
- Request correction of incorrect or outdated information
- Request deletion of your account and associated personal data
Contact Us
If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us at:
Email: support@mercurychains.co
Consent & Policy Updates
By using our application or contacting us via WhatsApp, you consent to the practices described in this Privacy Policy. We may update this policy from time to time, and any changes will be posted on this page.